At WinnerOptimist A/S we have identified a number of interesting questions regarding the market for Optimist dinghies (small sailing boats), which we would like to explore in cooperation with students at SDU. We have in cooperation with IODA – International Optimist Dinghy Association.

The overall question that interests us is the reason for the decline in the interest for the Optimist Class: 
- What is the status for the class?
- How has the development of the class been recent years?
- And what could be the reasons for the decline? 

The project shall combine an analysis with the development of strategies including:
- Market analysis
- Positioning of the Optimist Class
- Startegy Development – How can the decline be reversed? 

The project will be carried out together with the organisation that administers the Optimist class – IODA. IODA has 58 member states and is in charge of all international competitions within the Optimist boatclass.  You will get the opportunity to formulate the specific focus for the project, and we will work out the final research question in common. The project could be carried out by one or two students in a master project. 

Your Profile
You have an interest in market analysis and strategy. You are innovative in your thinking and have an interest in consumer behaviour and market trends. You have a good structure in your way of working and good skills in using theories to solve practical problems. 

You are extrovert with a good initiative and you work independently. You will be the prime force in solving this task but will receive all necessary support during the process from WinnerOptimist and IODA.

About Winner Optimist
At WinnerOptimist – in Faaborg we manufacture optimist dinghies for everyone including all the large games and competitions worldwide. WinnerOptimist is considered the most professional among the boat manufacturers and we deliver the best performance. Therefore, it is most often seen that the winner oft he international competitions sail Optimist Dinghies from WinnerOptimist. 

Practical Information
Project start: We want the project to be completed before the end of 2015. Send a mail and your CV and study programme to CEO Stig Bløcher (email: Denne email adresse bliver beskyttet mod spambots. Du skal have JavaScript aktiveret for at vise den. ). For further info on the project you may also contact Erik Vinkel at Væksthus Syddanmark at Denne email adresse bliver beskyttet mod spambots. Du skal have JavaScript aktiveret for at vise den. .

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